Have you heard of a domain name before?
If you are a technical prowess person, then you must be aware of it, and if not, still, I can bet that you know a few domain names.
The thing is that you are not aware that these names are called domain names.
Getting my point?
Nah! Let me make this statement more clear.
Ok, tell me any web address you know.
Hmm…www.google.com. Fair enough😉
Now, this web address is a domain name.
Yeah, the domain name is the website name.
It is the web address from where people can access your website.
It can be a combination of alphabets, letters, and numbers and can be used with domain name extensions like .com, .org, .edu and more.
So, if you are a business owner and want to make an online presence, then among various important tasks, one is to decide your business website domain name.
How about “www.getcardbalance.com?”
It is good, and many of you might think of having it for your business, but the news is, this domain name is already taken by another business.
So, you cannot use this domain name for your website.
Be all ears; here I am sharing an important information – always remember that no two websites can use the same domain name.
I can see a question on your face.
How to get your desired domain name? Do you want to ask this, right?
Go and get your domain name registered so that only you can use your desired domain name. Get your domain names analyzed as well.
So, now when you are clear about what is a domain name, let us move to the importance of domain name and then we will discuss how a good domain name can impact your business growth.
Importance of a domain name:
A domain name is just like your business card from which you will get distinguished from the rest of the competitors, and there are certain reasons for its necessity.
Let’s dive deep into the importance of the domain name:
1. Domain Name Builds Up a Brand Image
It’s great if you are having your company’s name as your domain name because it has the highest probability to get remembered by the visitors on your website.
They don’t feel any hassle in searching for your site again and again because that particular domain has increased the brand value that is hard to forget.
That implies creating the brand awareness amongst the people that they can cherish for a long time.
2. Domain Name Makes You Distinct
The domain name makes you stand out from the clutter and gives you a unique identity which you are not sharing with anyone.
It’s more equivalent to have your property in a posh location 😉.
This maximizes the chances of reaching out to the potential customers.
3. Domain Name Gives the Credibility
To have a domain name for your business not only adds professionalism to it but also inculcates faith within the people for your brand.
Always remember this statement that “the first impression is the last impression” and the domain name is the one from which visitors gets the idea whether you are an established company or not.
4. Domain Name Makes Your Internet Presence Mobile
You can easily switch from one web host to another if you are running a website under your own company’s domain name.
5. Search Engine Prioritizes Exceptional Domain Names
The search engines prefer the sites that are owning a unique domain name in contrast to the subdomains.
That is primarily because uniqueness in the name helps you to drift massive traffic that is imperative for the online success.
Impact of Domain Name on SEO & Social Media Marketing
Once you have chosen your domain name, it becomes highly obligatory to make it accessible and reachable to every people as well as Search Engine Optimization (SEO) and Social Media Marketing (SMM).
If you don’t know, be informed that the SEO and SMM are the factors that bring web-traffic and visits to your website, generate leads and elevate ROI. Moreover, SEO and SMM contribute to acquire a position at the top of Search Engine Ranking Pages (SERPs) and redirect users to your website through social media channels like Facebook and Twitter respectively.
Therefore, to avail these benefits, you must create or optimize your domain name that can be easily crawled by search engine’s crawlers. If you can do this, then no doubt your domain will influence SEO and SMM to meet your aims and objectives.
Now, let’s have a look at these facts you should know how a domain name impacts SEO and SMM.
Choose A Keyword Domain
The SEO expert recommends purchasing targeted keyword rich domain name. This eventually not only increases the CTR but triggers the domain to acquire top ranking in search engines like Google, Yahoo and Bing.
As – if they want to rank for keyword ‘domain registration’ then the person should purchase a domain like domainregistration.com.
This strategy is renowned as Exact Match Domains (EMDs) and aids with advantages, you should know. The presence of the keyword in domain name is itself a ranking factor and encouraged distinct webmaster to include.
Keyword Rich Domains Enhances CTR
The SEO specialist talking about a domain with premium keyword has rich potential to proliferate click-through rates (CTR) on SERPs and ads. Concerning a study, it has been proclaimed that a generic domain name comprises exact matching keyword as the product name performs far better in contrast to alternative generic or non-generic domain.
However, these are least but not the last factors where a domain name impacts SEO and SMM. Also, help your website to sit at top SERPs of search engines as well as healthily drive volume of web traffic or visits to your site.